The Importance of Website Speed

The speed of your Company website is an important factor that determines how well your website ranks on search engines such as Google, and it’s becoming more and more important for SEO (Search Engine Optimisation).

Without any doubt, page load speed can have a huge impact on a website’s user experience and conversion rate. More and more users are now shifting towards using mobile devices as their main form of computer, meaning that your website not only needs to be responsive but also load fast. According to recent data, up to 40% of consumers will leave a webpage if it takes longer than 3 seconds to load, and up to 79% of shoppers who are dissatisfied with a website’s performance are less likely to buy from them again.

A fast loading company website increases your customers' experience and encourages them to read more information from your website. In the end, they are more likely to contact your company or buy products from you if they deal with a faster loading site.

If your website is slow to load, it will not be as effective and will result in a slower crawling rate from Google when indexing pages. This means that new posts will take longer to show up in search results. Making your website load faster increases your organic traffic and improves your ranking on search engines like Google or Bing.

So, the short answer to this question is definitely yes, because users are impatient and speed matters a lot. People like fast sites.

At Phaeria, one of our priorities is to ensure that all our sites are optimized to load quickly. We utilize the best servers, latest technologies, and more to ensure that the businesses we work with gain these advantages.